Banner ads are placed on participating hosts, of whom all are clients of Passionate about Websites, and in return, these clients place their ads on other participating websites. The weight of the banners is determined by the status of the client, with paying clients having the most weight added to their ads, barter clients being middleweights, and filler ads being the featherweights.

We are now expanding our service to include banner ads from clients not necessarily hosting websites with Passionate about Websites.

Where possible we try not to show banner ads on sites of businesses with competing interests.

Each click on one of your banner advertisements is an interested client you potentially gained because you advertised with us.

We serve three banner sizes, two standard 468X60 ads at the very top of our websites, a 250X300 in the side panel of pages that are not full-width pages, and ten 120X120 ads at the very bottom of our pages. Clients provide their banners according to the specs we will provide. We will refer them to a graphic designer if they rather have it designed by a professional – cost of using a graphics designer, unfortunately, is not included in our low rates.

We geographically limit display where needed but the bulk of our advertisers can benefit from international or national so that feature is not implemented often. The same goes for basic audience delivery rules based on e.g. language.

From 1 June 2023 to 31 May 2024, we served 356673 impressions and had 4156 clicks, thus an average CTR of 1.17% on display advertisements. In the same period the hosts “All Information SA” served the most impressions at 41931 while “Passionate About…” was responsible for the most clicks at 2551. For advertisers, “Angie Diedericks Suicide Prevention Program” displayed the most with 28431 impressions, while “Passionate about Websites” received the most clicks at 217. We currently serve our advertisements on over 40 websites (this number may fluctuate but has been growing on average).

As an emerging business, and with our new clients in mind, we have an affordable, BASIC pricing structure with great potential.

Annual fee increases take place in January each year.

We will create your account the moment your first payment clears, and we will start running your ads as soon as possible after we received them – usually within two to three working days.